My Packaging Playbook

🚀 The Proven Formulas for Scroll-Stopping Thumbnails & Click-Worthy Titles

Great content gets buried every day because the titles and thumbnails don’t do them justice.

YouTube doesn’t reward “quality” - it rewards clickable packaging.

🎯 Let’s Engineer Virality

I’ve helped creators go from ignored to explosive growth, with thumbnails and titles pulling 1/10 performances and millions of views. My Packaging Playbook distills those exact systems into proven frameworks that make your thumbnails and titles impossible to ignore.

📚 What’s Inside My Packaging Playbook

Most thumbnail advice boils down to “add text, add contrast, add saturation” - but if it were that simple, everyone would be going viral. What actually matters is understanding the psychology of why people click - and that’s exactly what you’ll get inside Packaging Playbook.

🎯 Thumbnail Masterclass (The SORE Thumb Framework)

Discover the 4 hidden levers every high-performing thumbnail pulls - that make it impossible to scroll past.

Inside, you’ll learn how to:

Increase CTR → Create intrigue that attracts your exact target audience.

Increase AVD → Stay authentic so people watch longer - not just click and bounce.

This isn’t about design tricks. It’s about packaging psychology;

why some thumbnails demand attention while others disappear in the feed.

By the end, you’ll know how to engineer thumbnails that work every single time.

✍️ Title Masterclass (The PLOT Framework)

Every successful video title follows a structure - whether creators know it or not.

The PLOT Framework reveals that structure and shows you how to maximize each of its 4 components for explosive growth.

Here’s how it helps:

• Clarify the Premise → Make your video’s promise crystal clear so viewers know exactly why to click.
• Scale Views → By adjusting the “dials” inside the framework, you can take a 1000 view idea and transform it into 100K+.
• Engineer Success → Instead of guessing, you’ll have a repeatable framework to pressure-test and refine every title.

Titles stop being guesswork. With my PLOT Framework, you’ll finally understand why some ideas flop - and how to rework them into irresistible, high-performing titles.

🎨 Thumbnail Design Process (The CRAFT Framework)

Most creators design thumbnails completely backwards - over-relying on Photoshop tricks and surface-level edits. The truth? Design is only a small percentage of a thumbnail's success. The biggest factor is Strategy.

The CRAFT Framework is my 5-step process for turning strategy into execution, so you can consistently design thumbnails that meet the SORE principles - without wasting hours tinkering.

Here’s what you’ll unlock:

• Efficiency → A streamlined workflow that takes you from idea → finished thumbnail with zero wasted steps.
• Effectiveness → A process that ensures every design aligns with proven click-driving strategy.

This isn’t a Photoshop course. It’s a packaging process designed to help you produce thumbnails that convert - faster, smarter, and more strategically than 99% of creators.

👀 Bonus Modules

• Title Rewrite Case Study → See how I turned a title set for ~5K views into a 1/10 video with 50K views in 24 hours (with a 7.3% CTR), by tweaking the 4 PLOT dials.
• “1234 Thumb War” Method → My simple approach to ABC test thumbnails until you land on the true winner.
• Banner & Avatar PNG Template → Create a conversion-optimised YouTube banner and avatar.
  

🎉 More Exclusive Bonuses

• Personal Title Rewrite → Send me one of your upcoming video titles, and I’ll personally tweak it using my frameworks (1 per customer, via email).
• INTRO AI Prompt → My exact prompt that transforms your title into a high-retention 30-second intro script that matches your thumbnail + title and boosts AVD.

👤 Who This Is For

• Small creators ready to finally break out of obscurity.
• Established creators who feel their growth has plateaued.
• Thumbnail designers wanting a proven, repeatable process.
• Works across any niche: entertainment, education, vlogs, gaming, tutorials, reviews…

🚫 Who This Is Not For

• People expecting in-depth software tutorials (Photoshop, Canva, etc).
• Anyone chasing “magic templates” or gimmicks instead of real strategy.
• Creators who just want to copy other channels’ titles - this course teaches you how to think, not what to copy.

🚀 What’s Included?

• Packaging Principles → Develop a clear channel “promise” and get a deep understanding of the new Algorithm works. (22 Minutes)
• ✍️ Title Masterclass (PLOT Framework) → The structure behind every viral title - and how to scale a 100-view idea into 100K+. (55 Minutes)
• 🎯 Thumbnail Masterclass (SORE Framework) → The 4 levers every high-performing thumbnail uses to demand attention. (20 Minutes)
• 🎨 Thumbnail Design Process (CRAFT Framework) → My 5-step workflow for efficient, repeatable, click-driving thumbnails. (44 Minutes)
• 📝 Downloadable Worksheets & Checklists → Step-by-step worksheets to apply each framework easily for your channel.
• 🔓 One-Time Payment → Lifetime access to all modules and bonuses, with no recurring fees.

BONUSES

• 📈 Case Study → How a rewritten title turned a 5K-view idea into 50K views in 24 hours.
• 🥊 “1234 Thumb War” Method → My approach to ABC testing thumbnails until you land on the true winner.
• 🖼️ Banner & Avatar PNG Template → Design a banner that converts to subscribers and doesn't get cut off
• ✉️ Personal Title Rewrite → Send me one of your upcoming video titles and I’ll personally tweak it (1 per customer).
• 🤖 INTRO AI Prompt → My exact AI prompt to generate a high-retention 30-second intro script that matches your title + thumbnail.

💬 What Clients & Students Are Saying

"Leo just flat out knows YouTube. He's helped me understand the psychology behind thumbnail design and has also played a major role in helping me identify my target audience."

"Leo gets the psychology of the viewer and what they ultimately look for. He kept my stuff simple but used the key principles and I saw more people clicking my videos and watching for longer, it works."

"Leo helped me understand the strategy and process behind the packaging of viral videos"

"Leo helped me create a unique look in a crowded field. My thumbnails are now instantly recognizable and they're eye-catching. Is it an accident that my podcast began to seriously gain steam when we did the redesign? I don't think so."

Thumbnails I Designed for Ali Abdaal (world's most followed productivity expert)

"Don't remember the last time somebody did such a good job roasting my channel. Concrete, actionable stuff that I'd never heard before."

"Leo was responsive, professional, and well prepared for the consultation. We gained some valuable insights and strategic understanding about how to make better thumbnails going forward."

“I've learned more about thumbnails from Leo than anyone else. Concepts like design for the audience you want to attract and visually explain the premise. Typical advice like “Increase Saturation” isn't necessary really resonate with me. Yours is clear and actionable advice.”

“Leo's videos have been such an amazing resource for me. He stands out from other designers because he doesn't just create pretty designs - he creates designs that will cause more people to click and that will lead to conversions. He has made a huge difference for my channel by showing me what needs changed and doing it in a kind, helpful way. I am so thankful to have found him!”

“Leo of Rule of Thumb has a unique perspective on thumbnails that completely changed how I see them as an art form on YouTube. With his insights, I've been able to level up my thumbnail game to another level.”

“I came across Leo's channel on YouTube when he had 3 subs. He was in a room with a lot of echo and not much else on screen. Yet, I could tell he knew what he was talking about. It was clear that he was experienced and that's a breath of fresh air. As YouTube is full of 14 year old's pretending to be gurus. He was able to take something like Thumbnails and cut out the rubbish such as fonts, saturation, contrast. As we have all see videos do well that have non of these things (like screenshots). Packaging is the most important thing when it comes to getting a views and going from 5 views to 50k views. I've bought his course and he does a great job of simplifying the process. Thanks Leo!”

“Leo helped me understand exactly what takes a thumbnail from “fine” to “clickable.” His insight made me rethink how I approach every video on Orbit for Creators.”

“Leo’s clear and actionable strategies for creating video thumbnails have transformed my YouTube channel! His methods not only made it easier to understand what works but also saved me countless hours of trial and error.

Before discovering his framework, I struggled with defining my channel’s direction and connecting with the right audience through my thumbnails. Thanks to Leo’s deep insights into audience targeting and video packaging, I was able to clarify my vision and build a stronger brand. His vast thumbnail experience shines through in every lesson as he breaks down complex concepts into practical, easy-to-apply examples tailored to different video types.

With well-structured lessons and timely topics, Leo’s teachings are approachable, insightful, and incredibly impactful. I’m excited to continue learning from his future offerings - thank you, Leo, for guiding me toward success!”

🔓 How to Access the Course

After purchase, you'll get immediate access on the next page - no waiting for an email or anything.

Everything you need (course modules + bonuses) will be available right there.

If you have any questions or run into any issues, feel free to reach out to me at ruleofthumbyt@gmail.com

Note: Prices are listed in USD.

🚀 Ready to Stop Missing Out On Clicks?

No recurring fees. Get instant access.

📹 Video Testimonials from Clients & Students

"You helped me understand the strategy and process behind the packaging of viral videos"

Watch the full testimonial here:

"I've had a few videos now working with Leo that have gone 1/10 on YouTube "

Watch the full testimonial here:

"After I implemented his title, thumbnail and intro formula, the video got a 1/10"

📢 Frequently Asked Questions

How long is the course?

The total course length is 2 hours, divided into three focused modules, plus downloadable resources and checklists.

Do I need prior experience with design or YouTube strategy?

Nope. This course is beginner-friendly and teaches everything from scratch - while still offering advanced tactics for experienced creators.

Does this cover Photoshop Tutorials or Canva Tutorials?

No. There’s about 10 minutes in Photoshop for context, but this course is about STRATEGY - not tutorials on specific Photoshop or Canva features.

Is this relevant for my niche?

Absolutely. The frameworks inside apply to entertainment, education, and every niche in between.

Disclaimer: This course is for educational purposes only and results may vary. Success on YouTube depends on many factors, including consistency, content quality, and audience engagement. By purchasing, you agree to the Terms and Conditions provided at checkout.

All trademarks, logos, and brand names used in this course are the property of their respective owners. Any references to YouTubers, brands, or third-party content are for educational and illustrative purposes only. This course is not affiliated with, endorsed by, or sponsored by any of the entities mentioned.

All testimonials reflect individual experiences and do not guarantee results for all users. Your outcome may vary.