Thumbnail Design Course

🚀 Stop Guessing - Start Getting Clicks

Master the 4 Key Ingredients for Viral Thumbnails - For Any Channel in Any Niche

🎯 Your Videos Deserve More Clicks

You work hard to make great videos. But on YouTube, quality doesn’t matter if no one clicks.

If your thumbnails aren’t strategically designed, your channel is dead before it even has a chance.

Here’s the truth: The difference between 100 views and 100,000 views could simply come down to your thumbnail, even if you have under 1,000 subscribers.

And it’s not just small creators: Even channels with millions of subs can get stuck when their thumbnails aren’t working.

⚠️ Why Most Thumbnail Advice Fails

Heard these tips before?

• 🎨 Add contrast!
• 🔡 Use bold text!
• 🌈 Increase saturation!
• 🏷️ Add your logo!
• 😲 Make a shocked face!

If it was really that simple, everyone would go viral.

But you’ve probably already tried those “tactics” and realized they don’t have any impact.

Here’s what actually matters: Understanding psychology, not just trying random tricks.

👨‍💻 From Designer to YouTube Strategist

I’m Leo. I’ve been a graphic designer for 10 years and I'm obsessed with helping others to grow on YouTube.

I’ve designed thumbnails for creators like Ali Abdaal and Nathaniel Drew - and studied thousands of viral thumbnails to figure out what really works (and what’s just useless tactics).

What I discovered?

🎨 Graphic design is only 1% of the formula.

🧠 The other 99% is psychology and strategy.

🧩 The “SORE Thumb” Framework

🏆 The 4 Ingredients EVERY Viral Thumbnail Shares

After testing and refining my frameworks, I created the SORE Thumb Method:

The FOUR KEY ingredients every successful thumbnail uses (no matter the niche, style, or software its designed in).

You don’t need to be a pro designer. You don’t need fancy tools.

You just need to know how to earn the click - by appealing to the right psychology of YOUR target audience.

👇 What's Included?

✅ Title Masterclass (1 hour)

• The 4 ingredients of every viral YouTube title (for both education & entertainment)
• A proven process for maximizing your views - without clickbait or stealing anyone else’s ideas

✅ Thumbnail Masterclass (30 minutes)

• Deep dive into my SORE Thumb Framework (the 4 essential ingredients behind every click-worthy thumbnail)

✅ Thumbnail Design Process (30 minutes)

• My 5-step CRAFT Process to take the guesswork out of thumbnail creation

🎁 Plus, Get These FREE Bonuses When You Enroll Today

📝 Personal Thumbnail Audit ($149 Value)

Get direct, actionable feedback on your own thumbnail from Leo - no guessing, no fluff. Send me your thumbnail and I’ll personally review it, pointing out exactly what to tweak for maximum clicks. It’s like having a YouTube strategist in your inbox. (Just email me your thumbnail at any point after purchase!)

💌 Priority Email Support for 30 Days

Stuck on a title? For the next 30 days, skip the queue and get priority answers to your YouTube Title questions - direct from me. It’s like having a YouTube growth hotline on speed dial, so you’re never left second-guessing.

🗂️ AND These Done-For-You Resources

• BONUS: Titles Maximiser PNG Worksheet
• BONUS MODULE: Real-World Title Writing Example - Watch as I follow the Title Maximiser Worksheet to show exactly how you can get more views
• BONUS: Homefeed Test Template (PNG)
• BONUS: Thumbnail Frame Area Template (PNG)
• BONUS: Framework Checklist (PNG) - My go-to pre-upload checklist so you never miss a click-driving detail
• BONUS: PNG Process Worksheet
• BONUS: AI Prompt for brainstorming thumbnails
  

👤 Who Is This For?

• Small creators ready to finally get traction
• Large creators struggling to maintain growth
• Thumbnail designers looking for a proven, repeatable process
• Works for ANY niche - entertainment, education, vlogs, gaming, tutorials, reviews…

🚫 Who It’s Not For:

• Anyone looking for in-depth software tutorials (Photoshop/Canva, etc)
• Creators wanting a “magic thumbnail template” or the latest gimmick
• People looking to copy and paste other creator's titles (this course teaches you how to think, not what to copy)

💬 What others have said

Nathaniel Drew

Leo helped me create a unique look in a crowded field. My thumbnails are now instantly recognizable and they're eye-catching. Is it an accident that my podcast began to seriously gain steam when we did the redesign? I don't think so.

Wildlife with Cookie, 67k+ Subscribers

Leo gets the psychology of the viewer and what they ultimately look for. He kept my stuff simple but used the key principles and I saw more people clicking my videos and watching for longer, it works.

Thumbnails I Designed for Ali Abdaal (world's most followed productivity expert)

Josvi, 1.6 Million Subscribers

"You helped me understand the strategy and process behind the packaging of viral videos"

Watch the full testimonial here:

Wildlife with Cookie, 70k+ Subscribers

"I've had a few videos now working with Leo that have gone 1/10 on YouTube "

Watch the full testimonial here:

🔓 How to Access the Course

After purchase, you'll get immediate access on the next page - no waiting for an email or anything.

Everything you need (course modules + bonuses) will be available right there.

If you have any questions or run into any issues, feel free to reach out to me at ruleofthumbyt@gmail.com

Note: Prices are listed in USD.

🚀 Ready to Stop Missing Out On Clicks?

No recurring fees. Get instant access.

💬 Hear from MORE Creators:

Nathan Zed, 850k+ Subscribers

Leo of Rule of Thumb has a unique perspective on thumbnails that completely changed how I see them as an art form on YouTube. With his insights, I've been able to level up my thumbnail game to another level.

Josh Mayer Golf, 180k+ Subscribers

Leo just flat out knows YouTube. He's helped me understand the psychology behind thumbnail design and has also played a major role in helping me identify my target audience.

Tiny Urchin, 2k+ Subscribers

Leo’s clear and actionable strategies for creating video thumbnails have transformed my YouTube channel! His methods not only made it easier to understand what works but also saved me countless hours of trial and error.

Before discovering his framework, I struggled with defining my channel’s direction and connecting with the right audience through my thumbnails. Thanks to Leo’s deep insights into audience targeting and video packaging, I was able to clarify my vision and build a stronger brand. His vast thumbnail experience shines through in every lesson as he breaks down complex concepts into practical, easy-to-apply examples tailored to different video types.

With well-structured lessons and timely topics, Leo’s teachings are approachable, insightful, and incredibly impactful. I’m excited to continue learning from his future offerings - thank you, Leo, for guiding me toward success!

MrCoban, 2.5k Subscribers

I came across Leo's channel on YouTube when he had 3 subs. He was in a room with a lot of echo and not much else on screen. Yet, I could tell he knew what he was talking about. It was clear that he was experienced and that's a breath of fresh air. As YouTube is full of 14 year old's pretending to be gurus. He was able to take something like Thumbnails and cut out the rubbish such as fonts, saturation, contrast. As we have all see videos do well that have non of these things (like screenshots). Packaging is the most important thing when it comes to getting a views and going from 5 views to 50k views. I've bought his course and he does a great job of simplifying the process. Thanks Leo!

Heather Cash, 23k+ Subscribers

Leo's videos have been such an amazing resource for me. He stands out from other designers because he doesn't just create pretty designs - he creates designs that will cause more people to click and that will lead to conversions. He has made a huge difference for my channel by showing me what needs changed and doing it in a kind, helpful way. I am so thankful to have found him!

AdamDoesNotExist, 60k+ Subscribers

I've learned more about thumbnails from Leo than anyone else. Concepts like design for the audience you want to attract and visually explain the premise. Typical advice like “Increase Saturation” isn't necessary really resonate with me. Yours is clear and actionable advice.

Orbit for Creators

Leo helped me understand exactly what takes a thumbnail from “fine” to “clickable.” His insight made me rethink how I approach every video on Orbit for Creators.

📢 Frequently Asked Questions

How long is the course?

The total course length is 2 hours, divided into three focused modules, plus downloadable resources and checklists.

Do I need prior experience with design or YouTube strategy?

Nope. This course is beginner-friendly and teaches everything from scratch - while still offering advanced tactics for experienced creators.

Does this cover Photoshop Tutorials or Canva Tutorials?

No. There’s about 10 minutes in Photoshop for context, but this course is about STRATEGY - not tutorials on specific Photoshop or Canva features.

Is this relevant for my niche?

Absolutely. The frameworks inside apply to entertainment, education, and every niche in between.

Disclaimer: This course is for educational purposes only and results may vary. Success on YouTube depends on many factors, including consistency, content quality, and audience engagement. By purchasing, you agree to the Terms and Conditions provided at checkout.

All testimonials reflect individual experiences and do not guarantee results for all users. Your outcome may vary.